Crystal Tania Campbell

I bring 10 years of expertise leading projects and people, building digital products for the financial services and digital tech industries, spanning between enterprise and startups. I combine an MBA business-led perspective with customer-led experience strategy and service design practice, building products make a difference to both the bottom line and a customer’s heart.

I like: measurable service design, new product development, playing with business models, intrapreneurship, Lean Startup, Design Thinking, storytelling, the financial services industry, fresh mint tea and emoticons.

I have an MBA from MIT Massachusetts Institute of Technology Sloan School of Management and Catolica-Nova Business Schools + a cum Laude MACPfNE from Central Saint Martins, UAL London.

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